Thursday, October 24, 2013
Oh those best-selling authors by Terry Burns
I've heard it before.
At the last conference some authors were complaining about the big advances for big name authors, the facts that a majority of a publishers advertising and promotion are centered on them. Everybody pretty much agreed that "If they weren't spending so much on these guys they'd have money for more new authors."
That sounds logical.
But it isn't.
Actually if publishers didn't have authors making them significant money then they don't have the resources to launch new authors. I told these writers instead of begrudging the money that is being spent on these authors that they should be thankful that they are producing the income that is allowing the publisher to give some new people a try.
How many debut authors are likely to benefit?
Publishers have X number of slots available for new authors. And the value of X is determined by how well their A list authors are performing. The bottom line isn't that these authors are stealing the money that would otherwise fund new authors, they are the ones earning the money that will do that.