Friday, October 25, 2013

Improve Your Blog's SEO Results by Jennifer Hudson Taylor

#SEO #Blogging

Are you using SEO plugins or updated meta tags on your blog(s) for better search rankings? Does Google recognize you as the author of your blog(s)? Some of you might be surprised.

Google Authorship
First, let's discuss Google Authorship. What does it mean and why is it important?

Google wants to know that your blog is legitimate and written by you. This means that you must take a few extra steps to prove that your blog is owned by you and not hacked by someone else. By doing this, your photo will be linked with your posts in search results and it will stand out among worded results that have no image. It's like a free ad. According to a study on Catalyst, it increased click through rates by 150%. Below is a preview of what my search results look like when I did a search on the title of my new 3-book series "The MacGregor Legacy". The first image is of my personal Google+ account and the second image is of my Google+ author page and is why the images are different. Notice how having an image stands out from the rest of the search results almost like an ad.



Also, by being legit according to Google's standards, it allows Google to recognize when people try to copy your posts and paste your words as their own--taking credit for your work. Who doesn't want to help fight the war on copyright infringement and piracy?

Search for yourself on Google. When you see your blog or website listed, is there a photo beside your post? If not, you need to link your blog to your Google+ profile. If you do not have a Google+ profile, you need to create one. Please note, that if you have a Gmail, YoutTube or Blogger account, you can use that same account to set up your Google+ profile.  Go here for more information.

SEO & Meta Tags
It used to be that we inserted a long list of keywords in the meta tag area of our websites and blogs. Things have changed and that is history. Keywords are now more important in labels and hashtags. If you have a Wordpress blog, you need to insert SEO plugins. Here is a great article on which ones to research: 10 Essential Wordpress Plugins to Improve SEO & Usability.

If you have a Blogger blog, there are no SEO Plugins, but you can enable the meta data on your blog. You need to login to your Blogger account, go to your dashboard and click "Settings". Scroll down and click "Search Preferences". Click the box for "Enable" under the Meta Tag heading. A text box will open allowing you to type in a summary of your blog. You only have 155 characters--similar to a tweet. Think of it as a slogan for a commercial. According to iAcquire, 43.2% of people click on a search result link due to the meta tag description.


Was this helpful? What steps have you taken to improve your SEO? Post your questions in the comments below.



7 comments:

Walt Mussell said...

Jennifer,

Thank you for the tips. This is interesting.

Jennifer Hudson Taylor said...

You're welcome, Walt. Hope it is helpful.

Amy Sullivan said...

Well, la te da.

I just enabled my search preferences on my Blogger account. Who knew it exsisted? Thanks for this, Jennifer. I always find your posts easy to follow and super helpful!

Jennifer Hudson Taylor said...

Amy,
You are so very welcome! Glad it was helpful.

Kristofer Mcginty said...

Not only was this helpful, but you've also shown a bit of insight on what it takes to be a success on the internet. It isn't all about the content (although that is always the biggest factor), but also the way said content is presented. Verified authorship and meta tags are just some of the ways someone can make his blog a little better to see, and hopefully he discovers other, exciting things he can use to put it all the way to the top.

Kristofer Mcginty @ ReachForFreedom.com.au

Marian said...

Very helpful indeed. Google Authorship I think is playing a major role in search engine rankings and click-through rates. Nice tips thanks...

Spook SEO said...

Yes it is very helpful. It encouraged me to make a Google+ profile so that I can have my picture beside my blog in search engine results. It looks more credible.