Authors are finding themselves in competition with so many and mired down with the obligation to not only keep up their social media sites, but to also blog and find original, entertaining, informative and relevant content. Without it, other content steals our readers' attention (these days, we are cultured to have short attention-spans) and our creative flow is being divided between writing great stories and social media content.
Too many of us spend too much time racking our brains for the next piece of content that will resonate with our readers. Granted, we need to stay on topic and within the expectation of the tone or theme of the brand we have set for ourselves, but that doesn't mean we can't expand the horizons of what we do and how we do it.
Your daily experiences, revelations, photo opportunities, and interactions from others are all usable content--an extension of you since these are YOUR experiences. You don't always have to dig deep inside yourself, using your own reservoir of energy to generate original content. Instead, redefine your idea of what content is.
Sometimes a photo can generate more comments and discussions than the most thought provocative quotation, statement or question. This is why Pinterest, Instagram and YouTube have been so successful and made such an impact on our social media culture.
Aaron Dun, VP of Marketing & Strategy for Percussion Software said it best in his guest post The New Marketing Machine on Duct Tape Marketing.
"Everything is Content: Stop looking for discrete pieces of content. Start by reshaping your definition of content and you will begin to see all of the content that is around you today. Customer support calls are content, blog comments are content, photos from an event are content…and on it goes. Once you realize that all of these daily moments are in fact discrete pieces of content, you will never worry about having enough content again."
What are your thoughts? Is your blog zapping your energy and time?