Friday, October 19, 2012

Feature Your Book on by Jennifer Hudson Taylor

You've seen other book promotion campaigns where authors are launching their books utilizing contests and giveaways through Facebook parties, Twitter contests, photos of readers showing book covers, Pinterest story boards depicting what the story is about or the story behind a book's creation. Now there is,  a social-drawing app or social-sketchpad. It's a free website and Ipad app that you can download. is creating quite a stir with the backing of Park Street Ventures, including several sports teams who have agreed to use the app, such as The New Jersey Devils. Fans were given the opportunity to doodle a sketch that would be chosen as a t-shirt design. Fox Home Entertainment is using it to promote the DVD release of the movie Chronicle. The show, Cake Boss, held a contest for four weeks allowing fans to draw their favorite cake design. The selected winner received a grand prize and their design would become a real cake that would be featured in his bakery.

Your creative juices may already be flowing in how you can use this new app for your upcoming book launch. For fiction, readers may draw their favorite characters or settings and win goodies you give away. For nonfiction, readers may draw other themed images associated with your book's content. You can gather support and momentum for campaigns by announcing it on Twitter and Facebook where you already have a following.

If you're looking for something new and different from the traditional book reviews and interviews where readers merely leave a comment and a random winner is drawn, this is an idea to think about before it too becomes an old idea.


Anonymous said...

Great concept! Lots of applications, too. Love the idea of asking readers to draw characters. Terrific way to engage children.

Author Jennifer Hudson Taylor said...

It's nice to have a few new ideas and options that aren't overdone. Glad it was helpful!

Raquel Byrnes said...

What a great idea! Thanks for sharing this. :)

Amy Sullivan said...

As always, thanks for the heads-up on the cool ideas Jennifer!