Doodle.ly is creating quite a stir with the backing of Park Street Ventures, including several sports teams who have agreed to use the app, such as The New Jersey Devils. Fans were given the opportunity to doodle a sketch that would be chosen as a t-shirt design. Fox Home Entertainment is using it to promote the DVD release of the movie Chronicle. The show, Cake Boss, held a contest for four weeks allowing fans to draw their favorite cake design. The selected winner received a grand prize and their design would become a real cake that would be featured in his bakery.
Your creative juices may already be flowing in how you can use this new app for your upcoming book launch. For fiction, readers may draw their favorite characters or settings and win goodies you give away. For nonfiction, readers may draw other themed images associated with your book's content. You can gather support and momentum for Doodle.ly campaigns by announcing it on Twitter and Facebook where you already have a following.
If you're looking for something new and different from the traditional book reviews and interviews where readers merely leave a comment and a random winner is drawn, this is an idea to think about before it too becomes an old idea.
- Social Drawing, an Up and Coming Marketing Tool - The New York Times
- How to Promote Your Book with a Free Doodle App - Media Bistro
- Doodle.ly and Cake Boss to Launch Campaign to Give Fans Honorary Cake Designer Opportunity - iPhone Developer's Journal