Creating Sell Sheets
Sell Sheets should contain the following information:
- Author Name - positioned prominently on the page in a way that doesn't distract from the story itself.
- Tagline - a one-line sentence that describes what genre or theme the author writes
- Author Bio - short (3-5 sentences), include writing credentials such as contests finaled in or won, published works of fiction, nonfiction, short stories, articles, and writing memberships to organizations.
- Website or blog url
- Contact info (if author is agented then the name and contact info of the agent)
- Title of manuscript or Series
- Scripture Theme if Christian fiction or inspirational romance
- Word Count
- Time period if historical
- Location if applicable
- Description of the story (no more than 4-5 sentences)
- Author photo (as professional as possible and up-to-date)
Choose a design that either goes with the author's website/blog layout or a theme that compliments the story or series that is being promoted. This means you will need to customize the design of each Sell Sheet according to the story or series. Some authors hire an affordable graphic designer, while others do the design work themselves. Whatever you decide, please ensure it is as professional as possible.
Examples of Sell Sheets
Below, are two examples of Sell Sheets for two different stories that have a completely different layout theme according to the story they're selling. One has a southern historical flair, while the other is a more elegant style representing Regency England.
What are your experience with Sell Sheets? Have you created any yourself? Did you hire someone to create the layout and design? What was the most difficult piece for you?