Words are tricky. It's bad enough that they can mean more than one thing. (The classic example is trunk.) Worse, a word's meaning can keep changing – without filing due notice.
A promotional email this past week from the Johnsonville sausage company reminded me I'm hopelessly behind the curve on one term's transformation.
I thought I knew the meaning of “hack.” Then I read this subject line: “Hack Your Morning Time With Johnsonville’s New Breakfast Links.”
I knew that today, “hack” means more than a smoker's cough or what someone does with an ax (or a golf club). I knew about computer hackers – who break in and vandalize software.
But malicious destruction didn't seem a reasonable goal for one's breakfast – at least not one a sausage company would admit. In case you like hacking (of whatever kind) the email included a link (pun intended) to an opportunity to a :30 Second Morning Hack sweepstakes and game on Pinterest.
I'll let you check it out – and the potential results on your own breakfast. Meanwhile, I'll stick with bacon.