In recent years, with sad adieus, we’ve seen the scaling back of some of the larger publishers, and the emergence of some new ones. You know them. They are called smaller publishing houses by many. And with good reason. They ARE smaller. Many are in their infancy. But does that make them a last choice for submissions?
Hear this: a resounding “NO!”
Many of these new and emerging publishers have done their homework and are catching the current wave of reality. While many offer print, their emphasis, in many cases, is on ebooks. And they do it very well. They do both very well.
And while they work with many multi-published authors, they are also willing to take a chance on some of the amazing writers who can’t break into larger houses. It takes a great deal of money to groom and prepare new authors, and large houses have only so much money and room for new authors. The up-and-coming houses, relying a great deal on social media for promotion, can promote their authors with less financial drain. Word of mouth becomes more important as well, but we’re seeing authors shooting to the top of their genres where yesterday they couldn’t crack the publishing nut!
Look at it this way. Think of larger publishers as dancers who have gone through all the stages to arrive at the party ready to waltz. They learned to walk, to run, and finally to waltz with mature, talented finesse.
Think of the emerging publisher this way. They are babies/toddlers still in the walking stage, but turn on the music and what happens? Have you ever seen a baby dance? They laugh, they throw their hands in the air. They giggle. The enthusiasm is so contagious. And there you have it. The smaller publisher is so full of passion. They are full of life. Few are reserved. You can hear them speak at conferences with all of the zest of a dancing baby hearing music for the first time. And they carry that enthusiasm to their clients and to their readers.
You see, there’s room in the industry for the mature, skilled and established publisher, but there’s also room for the excited, enthusiastic, emerging publisher. They each bring a different skill-set to the publishing world.
Watch out world, there’s a new dancing baby in town!