At the starting line of the Boston Marathon, everyone is fully committed to running the race with the hopes of finishing, but eventually only a fraction remain and one wins. Their intentions were good yet for one reason or another, they didn't finish. The serious runner builds his or her endurance by running smaller courses throughout the year, works out in the gym and eats a special diet. That days race began months or years before.
So many authors picture their book launch as a 'sprint' when instead it is a marathon. They celebrate their books sale by telling their family and friends and set to work on their editing process.They piddle around with social media, start and stop blogging, open a Goodreads account but fail to add friends. They mean to begin the preparation for their books launch, but keep putting it off until later.
Later never arrives and when their book is released, it makes a tiny splash, then sinks.
Their book failed to launch.
And down the drain goes all their hopes and dreams.
What happened? Wishing your book were a New York times bestseller will not make it one. Hoping alone doesn't produce results. It takes a focused plan and lots of hard work and then you have to do it all over again and again, month after month.
Launching a book begins 6 months to a year before your book hits the virtual shelf. And the best way to do that is to make genuine connections with readers of your genre through social media outlets. FB, Twitter, Pinterest and Goodreads are key. Blog once a week and write articles for magazines.
Maintaining a steady and consistent online presence is vital but be genuine about it.
Do not SPAM your followers.
Condition yourself and soon you will find social media can be done effectively with minimal time and the bonus of making real life long friends.
Let this be the nudge or kick in the pants you needed. Get started and ready, set, LAUNCH!