When I was first trying to decide which email service I wanted, I read up on the comparison reviews of many services and settled on trying these three. I'm glad I did, because I've found uses for all of them. I have since dropped Constant Contact, and now I continue to use both Vertical Response and MailChimp. I've discussed why below.
All three services have customer support, but I feel that Constant Contact is the best at this. They all provide email templates, but allow you to customize your email brand your personal look. You can include photos, videos and social media links to all three services. In short, they all provide the basics of what you will need to send out an email newsletter. The rest of your decision will come down to pricing and personal tastes. Additionally, all three provide ways to upload, download and convert your existing database, website coding that allows people to subscribe to your email newsletter, and spam filters to make sure fewer of your emails land in people's spam folders.
You can click on the images below to get a better view of the charts.
This is one of the most popular services, but it is also one of the most expensive. They require a monthly fee whether or not you use their service each month. I send out a quarterly newsletter and cannot see the benefit in paying a fee for the months I'm not using their service. This is the main reason I decided not to keep using them. Their prices are tiered, depending on how many contacts you have. The more you have, the more expensive it gets.
This is the one I use most often since I only produce quarterly newsletters and they allow you to pay as you go. They also provide a monthly service fee that is conveniently priced a couple of dollars less than Constant Contact. There isn't a limit of 5 photos. I've been allowed to used as many photos as I wanted without having to pay extra. However, unlike Constant Contact, I have run into a problem with reaching a limited number of words in my email and was forced to scale back. I haven't had this problem recently, so they might have fixed it. They have a good number of templates to choose from.
This is a great plan to get started with until you build up a large subscriber base. Why? Because it is free. They call it the Forever Free Plan. For up to 2,000 subscribers you can send out up to 12,000 emails each month. Few of us send out that many emails. We would drive people nuts! You do miss out on a few perks and they list them on the site, but for the most part, you get most of everything you need.
While I use Vertical Response for my quarterly newsletters, I use MailChimp to send out emails to Influencers. This list is much shorter and it is less than quarterly, since I only send it out when I have a book release. This way Influencers get a chance to see the book cover, a video book trailer if it is available, and all the visual details. And it's free!
If you want more of the bells and whistles through MailChimp, below is their pricing fee for Pay As You Go service, as well as a monthly service. When you compare the number of emails and subscribers vs Vertical Response, the latter is less expensive.
Have you used any of these services? If so, what are your thoughts. What other services have you tried?