A client recently told me that if he saw a post about a friend’s book one more time, he’d have to gouge his eyes out. So playing the devil’s advocate…only an expression, don’t shoot me…I said, “Maybe it was just re-posted by a friend and you’re seeing the re-post.” “Maybe a comment was made about it, and it’s re-posting for that reason.”
Apparently not. The author was just using every opportunity to market, market, market. But if it left my friend wanting to commit self-destruction, was it really a positive marketing tool? Or was he tempted to stop following the individual altogether because of the annoying pest-posts?
Using social media, we all know, is a great way to ‘get out the word’, but when does it cross the line? A wonderful author will be excited when they sign the contract for their book(s), post number one. About their cover when it arrives…post and photo number two. Then when the book arrives, we have post and possibly photo number three. How about a fourth post on the day the book releases? And then, of course, a post for blogs or book launches—numbers five and six. So, even with the most discreet number of posts, we are approaching five or six. And, of course, our family will each post our books, often to the same people we post to, and now we could be closing in on nine or ten. A great review on RT is worth another post, and perhaps a Top Pick award. Now we’re at an even dozen. Or a baker’s dozen if we show off the ad in a magazine or newspaper.
Is it really necessary for the author to post any more than these twelve times for the same book? Or are we beating our FB followers over the head? There truly is a fine line between marketing in a timely, efficient manner and killing our social media followers. Well, maybe we aren’t killing them, but we definitely are stretching the word ‘friend’ really thin. We can’t control what our family and friends post, and who would want to? They’re nearly as excited for us as we are for ourselves, but we CAN keep from overwhelming everyone with re-post after re-post of the same book, same photo of the book, same review of the book, same sale price.
I’m not saying we shouldn’t share each wonderful moment with our friends and followers, after all, this is our lives. We live for our books to release and we want to share them with the entire world, but enjoy each step along the way with a wonderful post, then wait for the next glorious moment before posting again. It isn’t necessary to post each of the above events ten or eleven times.
Marketing is king, but don’t make the mistake of turning what should be a positive tool into a negative marketing mistake!