I'm seeing a lot of people spamming others and myself. Some do it on purpose and don't care. Others only want to promote themselves and have trouble understanding the blurring boundary lines of acceptable promotion and real spam. Another select group are newbies to the social media world and don't know any better. They are still learning about the unspoken etiquette's of the do's and don'ts.
According to spam.abuse.net, spam is flooding the Internet with many copies of the same message, in an attempt to force the message on people who would not otherwise choose to receive it.
If you believe this only applies to emails being sent out, or email loops and groups, then think again. It also includes unwanted and unassociated comments on blogs and social media pages, and private messages sent through these systems. If you reply to a person's status on a social media site, it should always be related to the original post. It's inappropriate to post something totally and completely unrelated to the discussion.
What happens if you do this? You will get unfriended, unfollowed, blocked, muted, put on restriction, reported as a spammer, and possibly locked out of your account. Trust me, it isn't worth it. It doesn't help your reputation, the reputation of your business, and your credibility will dissolve among your peers and competitors. It's the complete opposite of what you are trying to achieve.
Spam Pitfalls to Avoid
1) Don't send out emails or email newsletters unless you offer the ability for people to subscribe and unsubscribe to your email list.
2) If you belong on email loops and other social media groups and forums, be sure that you read and understand the rules of the group. Some will not allow any kind of promotion at all. Others will allow certain kinds of promotion, while others allow it on certain days of the week or certain times of the month.
3) If you are on social media sites such as Facebook, Twitter, Google+, LinkedIn, and etc., only post comments on other people's pages that pertain to their status updates and discussions. For example, if a person posted a review of their book and a link to it on THEIR page, you should not post a reply comment about your church youth choir and link to your church no matter how proud you are of your church. Post those kinds of things on your own page or on your church page.
4) If you decide to post a comment on a person's page that is not a reply comment to a status post, I would caution you to first post a general comment of encouragement or complimenting the person whose page you are on. Be very selective in posting links back to you if you do not personally know the person. My advice is to wait until you are in a discussion and post a link to a particular article or video that actually pertains to the discussion. Avoid posting blatant, generic links that only pertain to your website/blog and that only promote YOU or your books. Give them something that is of use to them.
5) Do not tag people in photos and or discussions that have nothing to do with them unless you personally know them and KNOW they will be interested in the discussion. Whatever you tag them in will automatically post on their page as well, and they will be exposed to people you have connected and accepted as friends, but who they have not. This is that "friends of friends" feature that Facebook warns us about in our privacy settings that so many people still don't understand.
This is not an exhausted list, but a good beginning. My goal is to address the issues that I see most often. If you simply remember that your personal pages are meant for YOUR promotion, and other people's pages are theirs for THEIR promotion, you should not have any problems.
What about you? What are some of your spam pet-peeves?