Social Media is a wonderful marketing tool, but it is useless when used ineffectively. Marketers must remember that Social Media is more about networking than advertising, discussions than blasting, asking than demanding, and personality than traditional business. The moment your Social Media becomes all about you or your business, is the moment you've lost the upswing direction toward your goals and you will start spinning around in Social Media circles worse than a bottle cap that will eventually come to a grinding halt.
You need to give people a reason to follow and many more reasons to keep following.
Here are a few tips when trying to decide what to post and retweet.
If it is something that will be educational, informative, humorous, fun, appreciated, motivational, and inspiring--share it.
Educate and Inform
When possible, post original content from you and/or your organization. I suggest at least 2 original posts each week, but keep in mind that it doesn't always have to be original content from you. If you see an informative post that a competitor, friend, or client posted, hit the "share" button or "retweet" it.
You might be wondering, from a competitor? Really? The answer is, a resounding yes. Not only will it still be appreciated, but they might later return the favor. Your followers or customers will feel like they can trust you even more, because they will know that you will not withhold good information from them--even if it comes from a competitor. You need to establish this trust. It is a MUST in any relationship. While you need to have a couple of original posts each week, remember that even if some of the info isn't your original content, people will remember that they still got it from you. This will prompt them to follow, since you are being informative.
Provide Humor and Fun
People appreciate a little good humor throughout their day. They need to laugh and smile. This develops fellowship, another MUST in any relationship. Humorous posts, videos and photos are often retweeted and shared more than any other type of content. It develops insight into your personality and the culture of your business. It may have something to do with your business and/or product or it may have nothing to do with it at all. It's okay. Keep in mind that there is "good" humor and there is "bad" humor. Before sharing, always take a moment to consider if it is something that could be taken the wrong way, hurt someone's feelings, or show negativity. If so, don't share it.
Share Good Causes and Promote Goodwill
Others will appreciate your business if you are willing to share and retweet posts that promote nonprofit causes, community services, new product campaigns, freebies and contests, and anything that will promote goodwill toward others. When national disasters strike or tragedy happens in your industry or local area, extend sympathy. This can be done without taking sides, or getting into politics or religion. Be human, and if you are representing a business, make sure your customers know that your business cares about people. It will help remind them that there are people behind the scenes of your business who have emotions and feelings. This part of your personality builds appreciation in others.
Be Motivational and Inspiring
Sharing inspirational quotes can do great wonders to remind people to not give up, to take that extra step, to be different, daring and bold. Be positive and promote ideas that will motivate others. Don't forget that images and videos can be just as inspiring.
If you remember to sprinkle in your announcements, events, discounts, sales, and promotions among other posts that are not all about you and your business, people will follow you. And because you give them personal value in sharing what is helpful and important to them, they will continue to follow, and thereby, see the other things you REALLY want them to see.