It's like having you're own personal website on Amazon. If a reader is surfing on Amazon for a particular book, that individual should be able to click on the author's name and not only view a list of other books by that author, but a whole section ABOUT the author. Who wouldn't want to have their own space on a site that averages 100 million people visiting per month and generating billions of dollars? Certainly not anyone trying to sell books.
Amazon Author Central requires a separate registration from your regular Amazon account. The image below is what you should see on the login home page.
You can upload new books as soon as you have a cover image and the ISBN number. There is a Review section where you can post reviews from professional reviewers such as Publisher's Weekly, Library Journal, and RT Book Reviews or other endorsers. You'll also be able to update the book description. An interesting area is a Book Extras tab where you can post information about the individual characters in your novel. The info you place here will be auto-uploaded on Shelfari, an affiliate site that Amazon purchased where individuals post reviews of books. It's similar to Goodreads.
This is where you may update your biography. In this section you may also add your blogs so that the latest blog post will automatically appear. There is an Events section where you can list all your book signings, writer conferences, and speaking engagements. Additionally, you may add author photos, up to eight video book trailers, as well as link your Twitter accounts so that your latest tweet automatically appears.
You can choose to view the sales info of all your books at once your individually across the country and compare states and/or regions. This sales info includes bookstores beyond Amazon, all the ones that report their sales numbers to the BookScan Highlights. If you scroll down below the American map, bar graph of Kindle sales for all books. Below is an image of my Sales info with the numbers blotted out in black.
At this time, this is the best record of sales authors have until they receive their royalty statements from their publishers. Readers will not be able to see this sales info, only what authors post on their profile tab. As you may set your individual brand name for your Facebook page, you may now set a name for your Amazon Author Central page. For example, mine is listed as amazon.com/author/jenniferhudsontaylor.
I highly recommend you create you Amazon Author Central page. Do you already have one established? What are your thoughts about it?