Important Ways to Up Your Web Presence by Guest Blogger Carole Brown

Authors are always hearing their agents and the editors they talk to asking them to develop a stronger platform and network through an internet presence. Publishers want to contract authors that are invested in the promotion of their books. Guest blogger Carole Brown shares a few practical things here that will be of help to the newbie or the seasoned author. Carole is a seasoned blogger and can offer great advise to those willing to learn. Please stop by her blog and you will see how popular it is and how successful she has been in her endeavors to come along side authors, hosting great author interviews and publishing tidbits. Just click on Carols name above to visit her site.

Important Ways to Up Your Web Presence

1. Develop a content-rich newsletter, the kind that readers will deeply benefit from.

• Newsletters that just talk about you, your book, your stuff can get very boring and go in the trash bin.
• Writing articles in your newsletter that help change someone's life will benefit your reader
• If a reader likes it, he will forward it.

2. Place a sign up button on the upper right hand side of your blog or website.

3, Make a goal to up your subscriber list to a certain number by the end of the year.

4. Begin speaking at a local level. As you progress, start crossing state boundaries.

5. Write articles with your byline (including website).

6. Learn how to craft a Press Release.

• If you've become an expert in something, craft a press release about that and send to local radio stations.
• Finding a newsy tie-in to your story will greatly increase your media exposure.

7. Teach in other venues: schools, libraries, community colleges.
8. Reconnect with your alumni association.

9. Brainstorm your professional affiliations.
10. Start a content-rich blog, and post frequently.

• Link to other blogs.
• Comment on other blogs.

Blessings,
Carole