Wednesday, May 4, 2011

Important Ways to Up Your Web Presence by Guest Blogger Carole Brown

Authors are always hearing their agents and the editors they talk to asking them to develop a stronger platform and network through an internet presence. Publishers want to contract authors that are invested in the promotion of their books. Guest blogger Carole Brown shares a few practical things here that will be of help to the newbie or the seasoned author. Carole is a seasoned blogger and can offer great advise to those willing to learn. Please stop by her blog and you will see how popular it is and how successful she has been in her endeavors to come along side authors, hosting great author interviews and publishing tidbits. Just click on Carols name above to visit her site.

Important Ways to Up Your Web Presence

  1. Develop a content-rich newsletter, the kind that readers will deeply benefit from.
  • Newsletters that just talk about you, your book, your stuff can get very boring and go in the trash bin.
  • Writing articles in your newsletter that help change someone's life will benefit your reader
  • If a reader likes it, he will forward it.

2. Place a sign up button on the upper right hand side of your blog or website.

3, Make a goal to up your subscriber list to a certain number by the end of the year.

4. Begin speaking at a local level. As you progress, start crossing state boundaries.

5. Write articles with your byline (including website).

6. Learn how to craft a Press Release.
  • If you've become an expert in something, craft a press release about that and send to local radio stations.
  • Finding a newsy tie-in to your story will greatly increase your media exposure.
7. Teach in other venues: schools, libraries, community colleges.
8. Reconnect with your alumni association.

9. Brainstorm your professional affiliations.
10. Start a content-rich blog, and post frequently.
  • Link to other blogs.
  • Comment on other blogs.


Timothy Fish said...


Out of curiosity, what topic(s) do you speak about?

Roseanna White said...

Great advice, Carole! It's tricky to find ways to be fresh in this blogged-out world, but I definitely always enjoy my trips to Sunnybank Meanderings. =)

Sharon A. Lavy said...

I'd like to know what speaking topics you offer, Carole. We are always looking for fresh voices at our chapter meetings.

Great post by the way.

Anonymous said...

Great information, Carole. Thanks for sharing!

Sandy Hart

Anonymous said...

Wonderful Ideas. I have been working on my platform for several months. It is always a task to blog about something new and creative. Thanks for the info!

Caroline said...

Tim, Sharon:
Blogging, web presence, research, choosing the genre that fits YOU are some of the writing topics I love to talk about. These are general ideas that can branch off into more detailed subjects. IN ministry, I've been known to talk about being a caring person, plus hubby & I have entertained youth w/our silly interactions. :)

Thanks for commenting everyone!

Ann H. Gabhart said...

Great info, Carole. I blog about this and that, but often wonder if anything I put out there is "content rich." AQs Roseanna says it's a "blogged-out" world. Thanks for sharing your advice.

Sandra Ardoin said...

Thanks, Carole. I'm always looking for interesting ways to beef up my blog and web presence.

Carrie Fancett Pagels, Ph.D. said...

Wonderful article and great recommendations! Thanks!

Jeanette Levellie said...

Excellent tips, Carole! Thanks for helping us succeed!

Laurie Kingery said...

Great blog, Carole! You're one of the best bloggers I know!
Blessings, Laurie Kingery

Angela Breidenbach said...

Good job, Carole :-)