Here at Hartline, we have been discussing what changes we might make to better position ourselves in this constantly changing industry. Now seems to be the time to move forward and make some of them. Jennifer Hudson Taylor is joining the agency as In-house Publicist and PR/Marketing advisor. Jennifer has been a publicist for a big non-profit agency for many years and is already making a major impact advising our clients on the steps and actions from contract to book-on-the-shelf that publishers want and expect from authors today. If there are steps the clients don’t feel they can do themselves, she has set up a company outside of the agency where they can contract for some of these things to be done for them at very reasonable rates.
Hartline has also set up a special online group Hartline clients only can access (the ones that wish to). In this group clients share in discussion their PR and marketing efforts (with input from Jennifer) as to what is working and not working, as well as share ideas on what they might want to try. In today’s publishing environment where advances are smaller or in many cases nonexistent, it is important to us and to our authors to maximize the royalties from their projects.
Joyce is interviewing to replace Tamela at the agency and while we are at it adding more than one agent may be in the cards. At present we have the main office in Pittsburgh PA with a field office in Amarillo TX and in Kannapolis NC. We are considering field offices in different parts of the country to make it easier to interface with regional writer’s groups. Stay tuned for more information on this process.
The ebook market is exploding and we are taking steps to assist our clients in taking advantage of the opportunities being offered.
We are increasing our contact with the movie industry, particularly Christian Film companies and are exploring more opportunities for our clients in this area.
These are just the beginning steps. Stay tuned as we evaluate and do some restructuring. Exciting things are on the way.