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Friday, May 27, 2011

Hartline adds an in-house publicist

We are pleased to announce that Jennifer Hudson Taylor has joined us here at Hartline in the role of in-house publicist and PR/marketing advisor to our clients.



Here at Hartline, we have been discussing what changes we might make to better position ourselves in this constantly changing industry. Now seems to be the time to move forward and make some of them. Jennifer Hudson Taylor is joining the agency as In-house Publicist and PR/Marketing advisor. Jennifer has been a publicist for a big non-profit agency for many years and is already making a major impact advising our clients on the steps and actions from contract to book-on-the-shelf that publishers want and expect from authors today. If there are steps the clients don’t feel they can do themselves, she has set up a company outside of the agency where they can contract for some of these things to be done for them at very reasonable rates.

Hartline has also set up a special online group Hartline clients only can access (the ones that wish to). In this group clients share in discussion their PR and marketing efforts (with input from Jennifer) as to what is working and not working, as well as share ideas on what they might want to try. In today’s publishing environment where advances are smaller or in many cases nonexistent, it is important to us and to our authors to maximize the royalties from their projects.

Joyce is interviewing to replace Tamela at the agency and while we are at it adding more than one agent may be in the cards. At present we have the main office in Pittsburgh PA with a field office in Amarillo TX and in Kannapolis NC. We are considering field offices in different parts of the country to make it easier to interface with regional writer’s groups. Stay tuned for more information on this process.

The ebook market is exploding and we are taking steps to assist our clients in taking advantage of the opportunities being offered.

We are increasing our contact with the movie industry, particularly Christian Film companies and are exploring more opportunities for our clients in this area.

These are just the beginning steps. Stay tuned as we evaluate and do some restructuring. Exciting things are on the way.
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25 comments:

Linda said...

Sounds like a lot of good things happening for Hartline. Glad I'm a part of the family.

Diana said...

Stay tuned for more Good things to come :-)

Angie Arndt said...

Congratulation, Jennifer and Hartline! Sounds like a great combination!

Carrie Turansky said...

Thanks for this update! It's encouraging to hear that Jennifer is joining the team and will be helping Hartline authors. I look forward to joining the promotion group and sharing info and ideas.

Blessings,
Carrie

Sandra Ardoin said...

Congratulations, Jennifer. I like the idea of an online group for Hartline's clients to discuss different marketing techniques.

Also, great news to find out there is a field office in Kannapolis--in my backyard.

Margie Vawter said...

Congratulations, Jennifer. I look forward to learning more about marketing and PR.

Glad to hear of all the positive changes in the works for Hartline. :)

Elaine W. Miller said...

Welcome, Jennifer. This is indeed exciting news! I look forward to your input into all of our careers. Praying for a blessed transition for you!

Elaine W. Miller
www.SplashesofSerenity.com

Jeanette Levellie said...

How wonderful; thank you for all you do to make us shine! Welcome, Jennifer; you'll love it here!

Millie Samuelson said...

This is all GREAT news! Welcome, Jennifer! Sounds like you're going to make an already great agency even greater, especially in the PR arena! Zooming ahead blessings. . . :-)

Melissa K Norris said...

Awesome news! I love seeing how much this agency cares about it's clients. Congrats to both Jennifer and Hartline.

Caroline said...

Thrilled to hear this great news, Hartline and so glad you're expandng! Welcome, Jennifer, and looking forward to using your tips to help my career take another step forward.
cb
http://sunnbnkwrtr.blogspot.com/

Renae said...

Welcome, Jennifer! We're thrilled to have you. :-)

Anonymous said...

This is wonderful news! Welcome to "team Hartline", Jennifer. I look forward to working with you soon.

patriciazell said...

Although I am not a client, I have a question concerning the film aspect that you are considering. Will you be looking for scripts that are not based on novels, but that stand alone? Or, are you just going to sell the rights to the novels you already represent?

Diana said...

We will be looking to help our clients find film options for the books we help them publish.

Author Jennifer Hudson Taylor said...

Thanks everyone for the warm welcome! While I've been a member of Hartline as Terry's client for a couple of years, I'm now looking forward to expanding into the publicist arena for Hartline. I'm excited to be working with all of you and getting to know some of you better.

Lena Nelson Dooley said...

Jennifer, welcome to this wonderful Hartline family.

Trish Perry said...

VERY cool! Congrats, Jennifer! Congrats to Hartline, too!

Valerie Comer said...

Welcome, Jennifer! I'm looking forward to getting to know you.

And it sounds like lots of great steps for the agency. Yay!! :)

Tina said...

I am so blessed to be part of an agency that isn't afraid of trying new ways and ideas. This digital world is barking at our heels. I personally buy 2-3 E-books a week. I do still love the feel of a "real" book in my hands, the smell of the pages, the sound as you turn a page. The complete action of reading a book engages each of our senses, even if we were not aware of it before. I enjoy my Kindle, especially since I can put my WIP on it and listen as the manuscript is read to me by either a mans or womans voice. Much like a book on tape. It lets me "hear' it, to gauge the prose. EVERYONE that is a writer needs this gadget. I didn't buy the most expensive, I purchased the latest 3rd generation at around $150.00....
Again, so happy that these new things are happening within our midst. God Bless each of you.

Caroline said...

Wow, what a great next step! Such a great type of resource to have in-house too! Congrats to Jennifer (and you all at Hartline)! Thank you all for keeping us updating on your wonderful news and adventures.

marshahubler said...

Welcome, Jennifer! Another expert to make our Hartline even better!
Marsha Hubler, author

Lisa Harris said...

I appreciate the hard work you are doing to keep the agency up with the changing times. Thanks for the great updates!

Sally Chambers said...

Congratulations to Jennifer and a warm welcome! Lots of positive upward movement for Hartline with some very innovative and exciting ideas.

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