Writing a Media Release
Be Brief. Keep your sentences short. Cut out excess words that are fluff and hype, adjectives and adverbs where possible. Don't describe, tell and explain. Only give facts.
Target the Receiver. Research the right bloggers and local media editors who are interested in the topic of your book. If someone only promotes historicals, and you send them a media release on a contemporary, you are wasting your time and theirs. They won't appreciate it, and the delete button is easy to hit.
Use Present Tense. If your media release sounds like it happened a year ago, the news won't have an urgent feel to it. Make it sound newsworthy by it being an upcoming announcement and timely.