It was expected, and now it has happened. Facebook is displaying "paid" ads in people's News Feeds. If you haven't noticed them yet, Facebook is gradually rolling them out, so you'll soon see them.
In the past, Facebook has always labeled a paid ad as "Sponsored", but these new ads will be labeled as "Featured", which has a level of confusion for many users. At first, Facebook said that they would show only one "Sponsored" story in a person's News Feed per day, but once again that has changed. If you visit your News Feed often throughout the day, you may notice several "Featured" ads.
One of the reasons, Facebook chose to label these ads as “Featured” instead of “Sponsored” is because all of them must be related to friends and/or Pages you've "Liked." Advertisers can't just pay for an ad and have it display in your News Feed unless you have either interacted with them or their page in the past or one of your friends have done so. To make it even more confusing, you're written story can also be "Featured" as an ad, but only shown to people whom you originally shared it.
So what about YOU? Have you seen any of these "Featured" ads and/or stories in your News Feed? Would you pay for a "Featured" ad on Facebook?