I want to thank everyone for welcoming me as the new Publicist at Hartline, and I'm looking forward to working with you. So far, I'm getting a chance to better know the clients here at Hartline. I've been in contact with some by email and others by phone.
We are all at different stages of marketing our work and ourselves. Our needs vary, and therefore, I'll be working with you on an individual basis. My role will be to advise you based on my experience and knowledge, as well as offer bits of marketing and promotional nuggets here on the Hartline Blog.
The first process we're setting up is a welcome letter that new Hartline clients will receive from me. In it I'll be introducing myself and giving guidance on what unpublished authors should be doing to build their platform while they work on their craft and wait for that first contract offer. I've prepared an in-depth letter for those who are newly contracted and need to start planning for their first book launch. And finally, I'll have an even more detailed letter that will go out to new and current clients who are already published with guidance regarding on-going platform building.
One thing that I want authors to understand is once your book is released, you'll be marketing it and yourself as an author forever--or as long as you intend to write and sell books. It used to be that a printed book would go out of print, but e-books are changing that. They never go out of print. Therefore, you will never be "finished" with marketing. You may finish a book launch and have some down time afterward, but building your platform is a continuous effort.
We have a dedicated public relations loop where clients share their experience and expertise with each other. If we hear about a great article or blog or upcoming opportunities, we share it. This past week, we've been talking about book launches, setting up book signings and blog tours. Everyone on the loop has valuable information to share and that is what makes it so special.
After I've been on board for a while and touched base with all our current clients, I want to build a Speakers Bureau for the Hartline Agency. Many of you are already giving workshops and speaking at conferences, others want to start doing this. Hartline would like to provide a platform to help you promote your speaking talent and provide a resource for organizations who are looking to bring speakers to their events. This is just one example of some of the great opportunities we're planning for the future.
What are some of your marketing needs? What topics would you like to see on the Hartline blog in the future?