Terribly important, and the publisher has the final say on the cover and on the back cover copy. I do try to get at least cover consultation for my clients, but I know the publisher calls the shots. We all know authors who have ended up with covers that they didn't feel represented the content of the book or that they were otherwise unhappy with. We also have a lot who are just estatic with the cover they ended up with. We’ve had a lot of interaction on covers here of late and have been pleased to have our input listened to quite a bit. These covers would come under the heading of covers the authors are very happy with and we expect them to be quite successful.
At the same time we got the cover for the second book in Tammy Barlow’s “Sierra Chronicles” from Whitaker House entitled “Hope’s Promise.” Book one, “Love's Rescue” is already out, and book three, “Faith’s Reward” has been turned in to the publisher. Another one for your must read list.
The cover for Roger Bruner's "Found in the Translation" is the first of a two book release from Barbour coming out Spring of 2011.
I got the final cover on my “A Writers Survival Guide to Getting Published” from Port Yonder Press. Developed in a month long online course taught for the American Christian Fiction Writers, this how-to book will be out in a few months. In can be pre-ordered now at my bookstore and while you are waiting I will send you a free smaller ebook version for free.
Covers are very important, and we try to be proactive and try to have as much input as possible. I think we have some terrific covers coming out, what do you think?