Showing posts with label YouTube. Show all posts
Showing posts with label YouTube. Show all posts

Friday, April 5, 2013

About the New 2013 YouTube Layout Design by Jennifer Hudson Taylor

YouTube has been experimenting with a new layout design that they have just made available for everyone. I have not yet converted my personal channel, but I have converted Upon the Rock Publicist.

Here is my initial assessment 
The new layout is more pleasing to the eye and visual as one would expect a video channel to be, but the functionality in creating and customizing it could be better.

For this reason, I want to share my experience to better prepare you when you get ready to change your YouTube channel over to the new design. Once you know the pros and cons, you can be thinking about how to design your header, how to position it, and which video to feature. These details will matter. I've used screen shots below to give you an idea of what I'm talking about.

When you decide to switch over, go to YouTube One channel. Click the blue button, Get the New Design. The next thing you will be asked to do is upload your Channel Art. The overall dimensions must be 2120 x 1193 pixels. It will not allow you to upload an image smaller than this, so be sure to design your art to these specifications.

Once you upload your Channel Art, YouTube will show you how your image appears across multiple platforms. (See Below) Here is where things get a little confusing and frustrating. They provide a blue button at the bottom of the screen that says Adjust the Crop. It opens another screen showing a transparent box over the image with four retangle corners. It gives every impression that you CAN crop the image, or move the rectangle over your preferred area, but it doesn't budge. I tested it on both my laptop and a desktop. Same result.


Whatever image you choose, know that it must be full size, but concentrate on the center rectangle horizontal piece of the design. Just know that if you're image is setup at 2120 x 1193 pixels, there is no cropping or adjusting it. I don't even know why they have that button there. It's a false impression of customization. For a better understanding of these dimensions, go to the Channel Art Guidelines.


As a result, I managed to get the main part of my banner image showing, but only the bottom portion of the earth. The positive thing about this layout is that YouTube provides live links to your website, blog and a few social media links on top of this main image in the bottom right corner. Below is what it now looks like until I change it again. You will be allowed to choose a video you want to feature. Some people are choosing their most recent video, while others are creating a video that explains who they are, what they do, and what their channel is all about.

To the right of the featured video are smaller thumbnails of your most recent activity, such as videos you've watched, liked or uploaded. Below that are horizontal thumbnails of your various playlists.


Have fun creating your new YouTube channel design and making the most of it. Feel free to post your comments or questions. What are your thoughts about YouTube's latest design?


Friday, August 17, 2012

Making the Most of YouTube by Jennifer Hudson Taylor

This week YouTube has announced that they are disabling the tag options on videos to the public. This is a significant change since most people rely on tagging their video content in a way that allows people to search relevant key words and search terms to find corresponding videos.

Some view this as pure genius on YouTube's part, while others consider it a disaster. People were abusing the tagging feature. Ever wonder how you can type in something and get a few results mixed in that have absolutely nothing to do with your search terms? It's because these abusers go to a very popular YouTube channel and copy and paste their tags into their own. Quite sneaky. And annoying to the rest of us.

The policy evens the playing field a little better. Here are a few tips in making the most out of your YouTube channel.

Don't Forget SEO

All search engines, including YouTube, are designed to deliver the best results that are most relevant to each search. This includes the metadata that you provide when you upload a video. YouTube reads the text that you enter for your channel description/bio, each video’s description and title, as well as closed captioning information and annotations added to your videos.Group your videos into playlists, and optimize those playlists for relevance.

Upload Fresh Content

Since YouTube is owned by Google, new content is ranked higher than old content in the same way as it is with Google. In an attempt to keep your content fresh, don't publish duplicate videos or replace videos with new edits. Instead, use YouTube's video editor for minor edits. Replacing videos restarts the view count, which will make it look lower than it should be for that particular video. Higher view counts are also ranked better than lower view counts.

Encourage Viewers to Rate Your Videos

Since visitors to your YouTube channel can give your videos a rating, YouTube ranks these ratings against other ratings in the search feature. Therefore, encourage your followers to rate your videos. Post your video in as many places as possible to increase your views and rankings. People can actually view your video on other sites where it is linked or embedded.


Create Playlists

Playlists allow you to organize and group videos on your YouTube channel so you can highlight the ones you feel best represent you. Also, you can choose a playlist to feature on your blog or website to further promote them.

Create Annotations on Your Videos

This is one of the best and underutilized YouTube features. Add annotations to videos that include clickable calls to action. These annotations appear on top of your videos for a specified length of time and can include links to other videos, playlists or channels, or include a subscribe option.

All you have to do is go to Video Manager, click Edit on the video of your choice, and select Annotations. Follow the additional options from there.

Design Your Channel with a Brand

You can upload a custom image as the background and choose from a few different layout designs. Include links to your website, blog and other social media sites. Upload your image or logo in the square avatar to give people a sense of who you are.

Do you have a YouTube page? How are you utilizing it?