In a recent EPCA newsletter I
came across an article link celebrating a 23 year old book becoming a New York
Times Bestselling title.
Dr. Henry Cloud’s title Boundaries hit the list after a marketed
campaign that you can read about here.
Rob Eagar, marketing consultant to authors, publishers, and non-profits, helped
Dr. Cloud spread his message further than it had previously reached.
Just goes to show this marketing
thing might be worth the effort after all.
So please, when your agent or
conference workshop leader offers you advice for building your social
media presence. Take a look and see what small thing you can do to bring
attention to your expertise.
And keep to the basics:
#1: Write a good book: Boundaries
is a great book. I read it and have recommended it often.
#2: Surround yourself by a
group of objective people/ critique group and listen to them
#3: Believe in yourself, but
be willing to learn new things continually
#4 Never quit/ be willing to
rewrite/ take a class/ begin fresh
