Showing posts with label CBA Fiction. Show all posts
Showing posts with label CBA Fiction. Show all posts

Tuesday, July 10, 2012


Book Table Reunion by Andy Scheer




At Mount Hermon a few years ago with
James Scott Bell and Angela Hunt.
You never know when you're going to run into an old friend, especially if you're involved in the world of writing.

This past Saturday morning my wife and I headed out on our daily walk, venturing into the neighborhood just west of us. My wife had checked online for garage sales and guided us toward a street where we'd find a sale.

“That's the street where Jeff Gerke lives,” I said, “the guy who runs Marcher Lord Press.” As we approached mid-block, I suspected the sale might even be at Jeff's house.

It was. Technically not a garage sale, Jeff's wife was conducting a fund-raiser for a friend with cancer. Besides lots of childrens clothes and computer items, there were tables loaded with books. I let my wife see if there were any nice outfits for our granddaughter, and I gravitated toward the good stuff.

Jeff walked from his house into the garage, spotted me at the table full of Christian fiction, and came over to shake hands.

The moment stood in contrast to the irony of our usual meetings. Though we live less than a five-minute drive away, we typically see each other only at writers conferences, at such places as Estes Park, Colorado; Leesburg, Florida; or Overland Park, Kansas. Even when you live in the same community—and the community is home to several publishing houses and dozens of writers—the best place to run into another writer, editor, or agent is still at a conference.

Jeff and I chatted awhile, getting caught up on what had happened since we'd last seen each other, in March at the Florida Christian Writers Conference. That's when I glanced down at the table of Christian fiction and had my reunion.

There on the table were lots of friends: Gayle Roper and Brandilyn Collins and Al Gansky and Rene Gutteridge and many others I've known for years—some just through their books and others through meetings at conferences. I was glad to run into them again at Jeff's. I wonder where else they were that weekend.

Friday, May 4, 2012

Keep Readers Engaged, Think of The Avengers by Jennifer Hudson Taylor

We spend so much time building a platform and concentrating on gathering higher numbers of followers, fans and readers that we don't want to lose their interest between long works of fiction. While there are several ways to keep your readers engaged, I want to mention three of the most important.

1) Write a daily or weekly Blog

2) Keep them updated on social media sites such as Facebook, Twitter or Pinterest

3) Write a short story or a couple of scenes that lead to the next big novel release.

It's the third option I want to concentrate on, especially since you're probably already doing the first two options. You could write novellas in between your large works, as I have done, but those will be totally unrelated to the characters in your long novels. Now I'm starting to get a lot of requests for a third book in my Highland Series. Several people are asking for Leith's story.

If you have a good series going that people don't want to let go of, you and your publisher will want to capitalize on that. For instance, if you have a single title book and would like to write a follow-up that isn't contracted, you might want to keep a log of reader emails, reviews, and social media comments from those who have requested you write a second or third book, or have requested you write about other secondary characters and give them their own story. Once you start building up a large database of requests, you can submit them with your proposal for follow-up books.

If it will be a while before the follow-up books release, in order to keep your readers engaged with the characters, you could write short scenes and make them available as ebook downloads for newsletter subscribers or for all your readers on ebook formats. These scenes could lead up to the next big novel release. Be sure to discuss it with your editor and make sure your publisher approves of your ideas.

If readers download these scenes and really like them, once they realize that there are other books available, you'll continue gaining readership that will build for the next big book release, plus they will go back and read the other books. This is another marketing tactic that is a bit unconventional, but effective if done well. We can learn from Hollywood and the movie industry.

Think of The Avengers!

Today is the big release of The Avengers, but since 2008 they've released five other movies with the same characters leading up to the big finale movie. These build-up movies were Captain America, Thor, Iron Man I and II, and The Incredible Hulk. Fans loved them and want more of the same characters. Tickets will be selling out everywhere today. (Yes, I'll be in line!)

So what are your thoughts? Have you tried anything like this? Do you think it would be effective?

Thursday, February 23, 2012

SPECIAL ANNOUNCEMENT by Joyce Hart


Suzanne Woods Fischer’s book – "The Keeper" is #9 on the CBA Fiction Bestseller March book list. Our Congratulations to her.


Joyce