Some recent publishing industry
stats.
A rising tide lifts all ships.
Some exceptional breakout books will always defy expectations by selling well
in a slow market. But it sure helps if overall book sales are on the upswing.
So you may appreciate this recent
industry news, which publishing veteran Terry Whalin offered to members of a
writers group that includes Hartline agent Diana Flegal. I pass this along with
Diana’s blessings. (Emphasis added.)
Because of my job as an acquisitions editor, I have access to Nielsen’s
Bookscan and I get a newsletter every other month with statistics about book
sales. Here’s some information on sales trends from this newsletter.
In the U.S.market, overall sales are growing through August and
nonfiction leads over fiction. Nonfiction sales year to date grew 4% on last year with solid
growth in craft/ hobbies and art, fueled by adult coloring books and biography.
Fiction saw a 3% gain
compared to the same period in 2014, driven by several categories including
classic, thrillers, graphic novels and biography.
Also they took a closer look at the Christian market saying “Religion has performed ahead of
the overall market in the last few years....In the Christian market
specifically, nonfiction
leads the charge with Adult Nonfiction increasing at 11% and Juvenile
Nonfiction at 18%.”
"Christian Adult fiction is declining at 12% while Juvenile Fiction is growing at
6% over the five-year period."
If you don't know, Nielsen has added Lifeway Christian stores and a
number of other Christian bookstores in the last few years so their numbers are
much more accurate than years ago--when they didn't even add in the Christian
bookstores--so people like Chuck Swindoll and Max Lucado had terrible bookscan
numbers. Today all of that has improved and changed.
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