In this face paced social media saturated world we are all in one way or another building our platform.
- Be authentic and honest: it will only come back to haunt you at the most inopportune time. Like when that employer you just interviewed with googles your name.
- Provide a current photo: not an Avatar or a picture of your cat.
- Establish your expertise: List your education and recent past and present work history.
- Share your online presence: link to your blog or website, twitter address and FB page.
- Humanize yourself: Take the time to list your hobbies, club affiliations (goodreads), favorite movies and books. This will help you find your 'tribe'.
- Utilize search engines: to reach the audience you wish, sprinkle key words throughout your content.
- Edit yourself: ask a friend to look over what you have written.
- Don't be a 'player': No hitting on women just because they are women and vice versa- no googling hunks just for eye candy's sake. Only 'friend' someone because you have a genuine interest in who they are or what they do.
- Vet everyone: Do not friend everyone that seeks you out. Not everyone has pure motives or say appropriate things. Guard your feed.
- Be a good 'friend': Stop by once in a while and let them know you are visiting by commenting on a post you liked or a photo they shared. Did they make you smile, laugh, or cry? Did you pray for them? Let them know. Pay it forward.
8 Steps to Building a Powerful LinkedIn Profile
Published authors need to make the most of their Amazon author profile.
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Let us know what you learned the hard way, or a tip you use that has benefited your online presence.
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