Showing posts with label reader engagement. Show all posts
Showing posts with label reader engagement. Show all posts

Tuesday, May 6, 2014

Turning Away Customers by Andy Scheer

Do you feel obliged, once you start reading a novel, to finish the story?

I blame my childhood. At meals I was taught always to clean my plate. Somehow that sense of obligation extended to my reading.

So I'm choosy about what novels I begin. Does the back cover promise a story that's worth several evenings? And does the craft of the opening page suggest the author knows how to assemble a story?

But sometimes I take shortcuts. Especially with authors whose books I've read. I expect that another installment in a series means similar quality.

Perhaps I view a book series like any other franchise. Today I visited two recently opened outlets of a favorite store that's just come to Colorado.

The closer store had almost no parking. And of the four items on my list, they were out of stock on three. So I tried the other store. Inside, music blared to the point of distraction. And they also had just one of the items I wanted.

Now I'm on my guard. I'll likely return, but I won't be as eager – or optimistic about my chances of success. And if I speak to others, any recommendation will carry cautions.

Much like my assessment of the author whose book I just abandoned.

I've always liked the genre (back when her books were sold as mysteries; the latest was labeled a “novel of suspense”). The stories are set in a town I know. And the author often describes delicious meals. I was ready to love this book.

But the characters felt flat. And the stakes never seemed personal. The characters went through the motions, as though they were strapped into a theme park ride.

Theme park rides are okay, but I expected something more. Next time, if there is one, I'll have lower hopes. Or look for a novel from an author who's still hungry.