Working the room like a county politician by Terry Burns

I just did a one hour workshop for the ACFW Richmond Chapter and a full day workshop for the Round Rock (Austin) ACFW Chapter. The one in Richmond we did via Skype, which was a first for me. It worked pretty well although the video was a little one sided. I could see them but they never did get the video of me.

The one in Round Rock was a whole lot of one presenter, but they were very interactive with a lot of good questions and input and the time went by very quickly. I did a segment on "how to develop a writer's personna" that was just the thing for a few of them. And of course, one on "Surviving your way to publication"

Then I went with "Editor and Agent pet peeves" that went over well. Those who attend conferences see programs on preparing a proposal and on doing the things they need to do to interest a editor or agent, but seldom do you see one on things to avoid. We had fun with that one.

Both groups really got into the Q and A session, particularly after I said "If you don't Q, I won't A." I even used some of the Richmond Questions at the Round Rock workshop to help prime the pump. Interesting that the number one pet peeve and the first question by both groups ended up being the same thing. The question was "what is the most common mistake you see in proposals?" The number one pet peeve answered it as most editors and agents listed that as "not looking up submission guidelines before submitting in order to send what the editor wants to see the way they want to see it."

Both groups were interested in how you get the right agent and not just anyone. Snagging an agent at all can be a challenge, but I told them it was a lot like dating. I suggested they talk to existing clients, to ask questions and to look to see what they are selling. But above all it is a personality matchup. Different gents have different strengths and an agent that is perfect for someone may not be right for someone else. And it can have a lot to do with finding one that loves your work and feels strongly about getting it into print.

I was asked which was more fulfilling, writing or helping other writers become published? Actually I don't get to write much anymore and I often miss it, but when I started doing this I made the decision that I would have greater impact getting a substantial number of books out for a number of writers than I could have getting a couple out in a year myself.

I was asked, "you have a good reputation for getting first time authors published, what's your secret?" There's no secret, I have a heart for new authors and work with a lot of them. I don't take projects unless I can see in advance that there is a clear path for it. Not that I ever guarantee I can sell a project but I know some editors that I can take it to up front or I don't tie it up. Also I'm willing to take projects wherever they need to go to get the writer started. Not every writer is ready for a major publisher although that would be the writer's preference . . . and mine as well.

"What's your most frequent reason for turning down a prospective client?" It isn't a fit for the markets that I'm working in or it is just not a caliber that it is ready to submit. The writing is the most important part, but often the proposal or even the cover letter tells us that fit is not there even before we get down to the writing. Mostly it has to be a project that really hits a chord with me.

Like I say, good groups and good questions.

Doing Workshops and Programs by Terry Burns

I do a lot of programs and workshops, generally one or two a month. I have some that continue to be asked for even though I have done them for several years, and I add new ones from time to time as they are requested or as they occur to me.

I have one I call "Too Shy to Pitch and Promote" which is one I have done the longest. I started doing it on the spur of the moment at one conference when I realized how many writers were there that were simply too shy to take advantage of the opportunities to pitch an agent or editor. Then I discovered that a lot of writers have trouble with that even if they aren't the shy type. They have trouble because they don't know how to present themselves as a writer. I touch on both in the program now. Maybe I ought to re-title it "Developing a Writer's Personna." Whatcha think?

One that has been very well received when I have been asked to present it I call "Writing to Reach the Unbeliever." I maintain that writing with that goal in mind is 180 degrees different from writing for the family of the faithful. Writing for the Christian market the readers expect to see very strong faith content and see it very early or they will probably decide the book is not what they want to read. With a nonbeliever strong faith content right up front will probably make them put it down. In this program I talk about why I think that happens and what to do about it to reach that market. I also believe that a "crossover book" is not one that is written to reach both, that usually ends up not doing a good job of reaching either, but one that does an awesome job of aiming one market or the other and manages to cross over and be read by the other market as well.

"Editor and Agent Pet Peeves" - Hartline agent Linda Glaz and I have worked on collecting these little gems from a variety of agents and editors, as well as from a lot of writers speaking of their pet peeves ABOUT agents or editors and we both do a program on them that is both enlightening and interesting.

"Just Say Yes" is my strongest faith based program. I've done it as a keynote, testimony, dinner speech or devotional, as well as a regular workshop. I was stunned to come to believe that when the Holy Spirit impresses on us the need to do something, there are just two possible answers, yes or no. Maybe, or later, or a variety of other excuses are not alternate answers, they are just another way of saying no. I really don't want to be saying no to God, so coming to this realization has greatly affected my own service to the Lord. This is also probably THE greatest hurdle for people to overcome in making a decision to be saved.

"Survive Your Way to Publication" is a program I did as a month-long online program for the American Christian Fiction Writers. I was asked to do it because of a statement I used to have in my email signature that said "getting published is not a selection process, it is a survival process." This program explores how to survive the many obstacles to publication. It also looks at a proposal not on WHAT should be in them, but why the items are in there and what we want them to do.

"It's Not My Job to Sell Your Manuscript." What? I thought that was an agents job. In this one I talk about the fact that it is OUR job to sell it, not just my job and what writers can do to work with an agent to improve their chances of success.

An agents panel or editor panel are always popular at conferences, but some conferences are too small for that and I do an "Agents Q and A" in such instances as a substitute. Of course I like to do all of my workshops in a Q & A format as much as I can to better reach the needs of the participants.

From time to time I add programs or replace them. Any of them sound interesting to you or do you have a suggestion for one you would like to see done? Have any agent or editor pet peeves you want to toss out?