Tuesday, July 28, 2015

Where Do Your Readers Live? by Andy Scheer

They might be clustered in these 20 cities.
Here's one fact about your target readers you likely never consider in your proposal and marketing plan: the cities where they live. But if a recent Amazon statistic is true, that location might make a difference.

The mega-retailer recently released its fifth annual list of the “most well-read cities in the U.S.” The ranking of twenty cities is based by tallying sales data for all book, magazine, and newspaper sales—in both print and electronic format—from April 2014 to April 2015. Cities with more than 500,000 population were ranked according to their per capita sales.

For some reason, the top spot went to Seattle, Washington, home city for Amazon.

The other 19:
2. Portland, Oregon
3. Las Vegas, Nevada
4. Tucson, Arizona
5. Washington, D.C
6. Austin, Texas
7. San Francisco, California
8. Albuquerque, New Mexico
9. Denver, Colorado
10. Louisville, Kentucky
11. Charlotte, North Carolina
12. Baltimore, Maryland
13. San Diego, California
14. Houston, Texas
15. Indianapolis, Indiana
16. San Jose, California
17. Jacksonville, Florida
18. San Antonio, Texas
19. Nashville, Tennessee
20. Chicago, Illinois

If your target readers are clustered in these cities, take a bow.

As for me, I'm happy to live under the radar in a city with only 416,427 population. (In case Amazon is watching, I do subscribe to print versions of two daily papers.)

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